Manufacturing Experts Provide Keys to Success at EASTEC 2011 Resource Center Presentations

EASTEC 2011 Exhibitor Mastercam Discusses Social Media

CNC Software, Inc., an EASTEC 2011 exhibitor that provides state-of-the-art software tools for CAD/CAM manufacturing markets, intends to let its resellers, customers, and prospects know about its plans for the event. While that may seem no different than what the 500-plus other exhibitors will do, the fact that CNC Software, Inc. will use social media to connect to its audience is different. “We post basically anything that is new,” said Graham Hargreaves, marketing coordinator at CNC Software, Inc. “Social media has definitely lead to business. Every time we post something, there are orders within minutes.” Read more at http://ht.ly/4jE6j

Graham’s “Jump In With Both Feet” Approach to Social Media

Interview with Mastercam’s Marketing Coordinator

Graham Hargreaves, Marketing Coordinator at CNC Software, Inc

Social media (Facebook, Twitter, YouTube, etc.) is becoming one of the best ways for manufacturing companies to connect with consumers.  We interviewed Graham Hargreaves, Marketing Coordinator at CNC Software, Inc. about why and how his company uses social media. We also asked for his advice on how other manufacturers can get started with social media.  Here is what Graham had to say.

1. Why did you start using social media?

At CNC Software, Inc., we started using social media with the introduction of our blog in November 2006 as a way to connect to our software’s end users and the upcoming generation of machinists and engineers. As the developers of Mastercam, our corporate office is strictly B2B. CNC Software has a network of Resellers throughout the world who deliver the product to our end users. We were seeking a way to connect with the shops that use our software, not only as a way to spread news, but to give our business a more personal feeling, get critical feedback on the software’s functions to focus our development in the correct areas , and to seek out success stories and other marketing-related opportunities. Before we introduced our blog, we never had a good way to communicate with the people on the shop floor other than our printed customer newsletter. Not to mention, our social media content is free advertising! Since 2006, seeing the success of web 2.0 social media platforms, we have a Twitter page, a Facebook page, a Flickr account, and a YouTube page. We have experienced great success with word-of-mouth marketing and social media marketing.