Interview with Mastercam’s Marketing Coordinator
Graham Hargreaves, Marketing Coordinator at CNC Software, Inc
Social media (Facebook, Twitter, YouTube, etc.) is becoming one of the best ways for manufacturing companies to connect with consumers. We interviewed Graham Hargreaves, Marketing Coordinator at CNC Software, Inc. about why and how his company uses social media. We also asked for his advice on how other manufacturers can get started with social media. Here is what Graham had to say.
1. Why did you start using social media?
At CNC Software, Inc., we started using social media with the introduction of our blog in November 2006 as a way to connect to our software’s end users and the upcoming generation of machinists and engineers. As the developers of Mastercam, our corporate office is strictly B2B. CNC Software has a network of Resellers throughout the world who deliver the product to our end users. We were seeking a way to connect with the shops that use our software, not only as a way to spread news, but to give our business a more personal feeling, get critical feedback on the software’s functions to focus our development in the correct areas , and to seek out success stories and other marketing-related opportunities. Before we introduced our blog, we never had a good way to communicate with the people on the shop floor other than our printed customer newsletter. Not to mention, our social media content is free advertising! Since 2006, seeing the success of web 2.0 social media platforms, we have a Twitter page, a Facebook page, a Flickr account, and a YouTube page. We have experienced great success with word-of-mouth marketing and social media marketing.
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