Manufacturing Experts Provide Keys to Success at EASTEC 2011 Resource Center Presentations

EASTEC 2011 Exhibitor Mastercam Discusses Social Media

CNC Software, Inc., an EASTEC 2011 exhibitor that provides state-of-the-art software tools for CAD/CAM manufacturing markets, intends to let its resellers, customers, and prospects know about its plans for the event. While that may seem no different than what the 500-plus other exhibitors will do, the fact that CNC Software, Inc. will use social media to connect to its audience is different. “We post basically anything that is new,” said Graham Hargreaves, marketing coordinator at CNC Software, Inc. “Social media has definitely lead to business. Every time we post something, there are orders within minutes.” Read more at http://ht.ly/4jE6j

Be Professional, But Don’t Be Afraid To Be “Social” On Social Media Sites

Interview With Heule Tool Corporation Marketing and Sales Coordinator

Emilie Nerl, Marketing and Sales Coordinator at Heule Tool Corporation

We recently posted an interview with Graham Hargreaves, Marketing Coordinator at CNC Software, Inc. about why and how his company uses social media. That post was so popular we wanted to feature another manufacturing company participating in the social space.  We asked Emilie Nerl, Marketing and Sales Coordinator at Heule Tool Corporation, about her company’s use of the social media platforms, Facebook and YouTube. Both articles include tips on how to use social media, but we want to know how you are using social media in your company. Let us know by commenting below!

1. Why did you start using social media?

Heule Tool Corporation began using social media in 2008 with YouTube as a means to showcase product videos. This format allowed the easy-to-integrate video that we required for our website and increased our search result success with keywords on the YouTube site. With social media gaining popularity in the business environment, Heule recognized the opportunity to showcase our products, videos, catalogs and increase interaction with our customers by utilizing other social media sites as well. Facebook has quickly become a great tool for marketing products as well as collaborating with customers and professional organizations. The ability to keep such close contact with those interested in Heule products is a significant milestone for our marketing.